Setting Your Goals

If we shoot for the moon and miss, we're still among the stars. If we aim for nothing, we'll probably hit it. Most normal people don't do well at setting goals. They just kind of wander through life without much thinking. They survive from day to day, paycheck to paycheck. And that works for normal people because normal people have others who set their goals for them!

But we're not normal people now, we're business owners! We're not even normal business owners, we're networkers. And successful networkers, the kind of networkers who own their lives, set goals! They learned their WHY. At some point along the way, serious networkers have done serious reflection about where they are. They've considered where their current road will lead them if nothing changes. And they've decided that's just not good enough! Their WHY was big enough to inspire big change, even when that big change felt like a big sacrifice.

Most people never have a WHY because it's unnecessary. The only reason we need a WHY is if we're not satisfied with where we've allowed the world to place us. Normal people are on autopilot. Their bosses have a WHY. And their bosses set goals for themselves and their employees so that their WHY is accomplished. And people, like sheep, just fall in line. Because falling in line is so much easier than taking responsibility for themselves.

But we're not normal people. Maybe we used to be normal people. Then we saw Jamberry Nails! And the first thing that got us excited about the possibilities in this business is the first step in recognizing our WHY. Perhaps we first saw the potential for this business at a party. The consultant briefly ran through the business plan and we saw the excitement of everyone around us and thought, “This thing could be HUGE!” Then we learned about the unlimited potential for sales volume through sponsoring a team under us and how the checks could skyrocket and something popped in our mind at that moment.

“I could quit my job.” Or “Maybe we can still retire even though the factory put my husband on layoff.” Or “My daughter won't have to go into debt half her career to pay for her education.” Or “We could be rich!” Or “How great would it be to have plenty of money and the actual time away from a job to enjoy it while the kids are still young.” Or “I could break the cycle of poverty in my family.” Or “I could take this thing to the moon just to prove I can.” Or maybe it was just, “I can join and sell enough to pay for my own nails!”

Something intrigued you enough about the Jamberry Nails business plan to join. Give some time to reflecting on WHY you did it. What did you think Jamberry Nails could finally provide for you that you haven't been able to accomplish before. For some it will be a little thing. For others, it could be bigger. It doesn't matter. It's just important that you start actively considering what is motivating you to build your business.

After giving some thought to your WHY, or what you're seeking to accomplish, you'll need to set goals to get you on your way toward it. Think of your WHY as the destination and your goals as the road. Your activity in achieving those goals is the vehicle traveling the road toward the destination. We've looked at the destination, or the WHY, already. Let's think about the road, our goals for the business.

Set goals based on activity because that's the only thing you have any control over anyway. You can decide how much work you're willing to put in. You can't decide the results. However, you can decide to do the amount of work it will take to achieve the results you want. Let's look at an example.

Deciding ahead of time how many people you will contact about booking a Jamberry Nails home party is an activity goal. You are personally in control for achieving it. If you set the goal and achieve it, you will feel great. It may even spur you on to higher goals the next month. If you fail to achieve your goal and only contact half your number, then you have no one to blame but yourself. So at least you know you have to tweek some things about yourself.

Deciding ahead of time how many people are going to join your team is a result goal. You are not personally in control of achieving that goal. The person you're seeking to sign up is personally responsible for that goal. So if you talk to ten people with the goal of signing three up, and you sign up none, you could get discouraged. And there's really little YOU can do to make it better the next time What you CAN do is set an activity goal of getting better at sharing the business opportunity so that people might be more inclined to join, and another activity goal, contacting more people.

Do you see how activities and results relate. The results are in the in the activity! Here's why. This business is a matter of numbers and timing. By timing, we mean that only the people who are at the right time in their lives are going to be customers, book parties, or sign up on your team. What if you contact a person who is flat broke? Is she going to buy nail wraps? Or what if she lives out of her car? Is she going to book a party? Or what if she has no desire to run a business? Is she going to sign up?

By numbers, we mean that there are enough people in the world who are at the right time in their lives to be customers, party bookers, or business owners that you could build a huge business by connecting with them! Networking is about sifting though all the people whose timing isn't right in order to find the ones whose timing is perfect. And the more people you contact, and the faster you contact them, and the more skilled you are at making that contact, the faster and larger your network will grow! And in networking, our paycheck is proportional to our network. Fast large network = Fast large paychecks. It's been proven over and over.

So set some goals now. Activity goals. The basic goals you should start with are number of contacts you'll make each day, number of parties you'll book each month, and number of people you'll personally sponsor each month. And those activities are interrelated because of the role of timing and numbers in our business. Here's how it works.

Let's say you set a goal of making 1 contact per day. You also set a goal of booking 10 parties per month and signing up 3 people per month in your team. It's quite possible that your activity goal of contacting 1 person per day will not sustain your goal of booking 10 parties. You might have to contact 5 people per day to achieve the result of 10 parties. Or 10. Or even 20. You won't know until you have your 10 parties booked! The same applies to sponsoring 3 per month on your team.

You want your activity goals to be something you can do and WILL do. The bigger the WHY, the more you'll be willing to do and the less it will feel like a sacrifice. Just know this. Everything in this business starts with the contacts. That's the work that builds your business. Because of the relationship between activity, timing, and numbers, you CAN have some control over how fast you grow.

If it doesn't look like you're going to get your 10 parties booked or your 3 signed up, then you do the ONLY thing you actually have control over and the ONLY thing you actually NEED to do. Contact more people! Now! Work more. If you contact enough people, some will book parties. And if you contact enough people and book parties, some will sign up with you through those parties. It's a numbers game. Every network marketing professional agrees on that point.

The biggest problem is that you don't know ahead of time how many people you'll need to contact in order to reach your result goals. You only know the results by looking back. “I only had to contact 10 people this month to book 10 parties. That's awesome!” Or you might end up saying, “I had to contact 45 more people than I had planned this month just to book my 10 parties I wanted.” So when you set your goals in a moment, just know that the goals of parties booked and people sponsored may take more activity than you plan from the beginning. You will just keep tweaking these until they add up the way you want them, but it is VERY important to get a start! You can start your own notebook for this or print out this page, Setting Your Goals Printout

I will contact __________ people as an average each day. Remember, the other two result goals will be directly dependent on this activity goal. This is the only goal that you actually control personally. You can decide how many people you'll make aware of Jamberry Nails each day.

I will book __________ parties each month. It is assumed that in each party, you will find more contacts and higher sales. You might wonder why we have no specific sales goals. There are two reasons: 1) sales WILL come if you put this product in front of people! So sales are proportional to contact anyway, and 2) setting sales goals can actually distract you from what really grows your business and that is networking. We are often short-sided when a little money is flashed before our eyes. We'll settle for a little higher sales now than building a great team now with huge money a little later.

I will sponsor __________ new consultants into my team each month. Many of your new consultants will sign up at the parties you book. Because of that, booking parties should be your focus. It's probably not that crucial to have sponsoring new consultants as an independent activity unless folks are “low hanging fruit” and call you asking to join.

When you've set these goals, review them with your sponsor to determine if they're realistic goals for where you want to be in the time frame you're shooting for. The Fast Start program is a way to build some good business-building habits if you're not sure what you want out of the business. Jamberry Nails will reward you with specific rewards for achieving specific goals each of your first three months in the business! Again, you can find some “Fast Start” info in your Workstation under “Resources,” “Fast Start.” And you can track your progress under “Volume and Earnings,” “Fast Start.” There is also a Fast Start section in your Start Up Guide that will come in your kit.