Building Your Business Through Parties

In the last couple posts, we've been looking at home parties. Home parties are the presentation of our business plan. We expose people to our product and our business in any number of ways. There are lots of ways to make initial contact with potential customers and business partners. But when it comes time to present our product and business opportunity, there is no easier and more efficient method than the home party. Let's see why it's so important to book parties.

It's very difficult to make money in network marketing if we have no network! When our paycheck depends on the total sales volume of everyone in our team, we better have a team. And the bigger the team, the better. The home party is a hotbed of potential teammates. You or another hostess have gathered up in one room a captive audience of women who might fall in love with Jamberry Nails!

Sure you have a room full of potential customers and you might have a really successful party and make commission on all of it. But more importantly, you have a room full of ladies who are watching everyone around them. They are all watching the excitement of the other girls over the product. They are watching the delight of the hostess who is happy her friends are happy and she's the cause of it. They're watching you and how simple your job is.

If you can put the wraps on at home, you can put them on in front of other women, and get paid to do it! And THAT is the most important thing the women gathered in that living room will see. They will come to the realization that if you can do it, then so can they. And that is exactly what you want them to be aware of. Because you don't want to merely sell some nail wraps to customers you'll never see again.

You want to go into business with these ladies and make money together wearing a product you fell in love with. Even if you don't want to have to worry about sponsoring others and building a team, you should still be open to it when the opportunity presents itself. And if you do enough parties, and you do them well (which means be yourself), then other women in the room are going to want to know how they can get in on the action. What are you going to do, turn them away? Of course not. You're going to build a team in spite of your goals to only be a home party salesperson! And you're going to get paid well because of it.

Home party based businesses have been around for a long time. Many normal women have become millionaires through home party businesses. The beauty of this type of business is that it supports a variety of goals. There's room for everyone in Jamberry Nails. We can work part time and provide a second income for our household or work less than that and just add a little discretionary money. Or we can blow this thing up and build a huge multi-state, multi-national marketing empire! The choice is ours to make and the path to success is wide open to anyone who wants it. It's a level playing field. If you're just now realizing you can blow this thing up, you may want to revisit your goals!

It's estimated that roughly 5% of the population are natural born sellers, the kind who can sell anything to anyone, and get a kick out of doing it. For them, a Jamberry Nails home party is a great way to make money, because women love our product. For the natural salesperson, home parties are like candy stores to four year olds. They will join our business and book a boatload of parties and pile up commission and that will be enough to satisfy their longing to sell.

But if you are not a natural salesperson who just loves to sell, OR if your goals are not to just make a little extra money following the path of least resistance, then the awesome sales potential of home parties can actually hinder our businesses in a couple ways. And we need to be aware and on guard against them. The earning potential is tremendous with home parties. And that can actually be a detriment if we're not careful. You might think, “How can making money be a detriment?” The ease with which sales can be made through home parties might make a thousandaire out of a potential millionaire. Here's how.

Again, the following advice is not for those who 1) only want to sell Jamberry Nails and not build a team of consultants, and 2) only want to make a little extra money as a consultant.

First, if we want to blow the roof off our business and see just how fast this baby will go, we can't be lured in by the promise of immediate gratification through the awesome commissions we receive. We have a choice: make good money by making a big order the goal of our parties, OR make extraordinary money by making our goal the multiplication of business partners.

Remember how quickly multiplication grows our team, and how much more money we make through higher team sales volume. So don't let the quick easy money from a party lure you into making the party the be-all-end-all of your business. Home parties are the PRESENTATION of our business plan, not the goal. They are the vehicle, not the destination. In other words, you don't do parties to get a king's ransom in commission. You do parties to book more parties! By the end of every party you do, your goal is to have several women in the room ready to either host their own parties or sign up as a member of your team.

Don't misunderstand, we are delighted at how well Jamberry Nails compensates us for our efforts. But we would do well to use that excellent sales compensation to offset the expenses of building our networking business if our goal is to take this opportunity to the moon and make boatloads of money. A consultant with $200 worth of monthly sales volume is a consultant. A consultant with $20,000 worth of monthly sales volume is still merely a consultant. Consultants rise to higher ranks and get the big bucks based on the number of people we sponsor into our team.

The second possible problem that can arise from being a selling beast at parties is that it's not easy to duplicate. In our business, everything is duplicated, either for good or bad. Those selling beast consultants who strive to squeeze every possible dollar out of every party are training everyone in the room to question their own ability to do the business. But we want and need people to do the business with us if our goal is to do it BIG.

When the party attenders first see the excitement of the other women in the room over the nail wraps, they might think of actually becoming an independent consultant. They think, “These things will sell themselves! Which means I wouldn't have to! I could just make them available when women ask. There is probably no limit to how far I could run with this because I wouldn't actually have to sell them or be embarrassed to show my friends my new business. I'll have to ask this lady about how I can sign up to be a consultant. Or maybe she'll tell us. She looks pretty normal and she's not even that good of a talker. I could do her job.”

Then they see our amazing setup area with $500 worth of fancy displays. They watch us fielding product questions like wizards and presenting every angle of the Jamberry Nails story with flawless bubblidigook and convincing every woman in the room to add on a heater and application kit and buy 3, get 1 free and overcoming every objection to why Jamberry Nails aren't perfect for everyone. And they are talked right out of joining our team.

Oh, they might give us their whole week's check in nail wraps and add ons. But they know they aren't into sales, and we've spent the entire time showing them how this business is all about sales. They'll think that all their initial thoughts about this business being perfect for them were wrong. They might become lifetime customers because they love the product. But they won't be business partners. And in this business, we make more off partners than customers. Let's repeat that. In this business, we earn more money off partners than customers.

Building a huge repeat customer base may be just the result that some Jamberry Nails consultants are looking for. And that's great for them. We have room for all types of personalities and goals in our teams. But even if that is our goal, we don't want to cripple the potential business partners by presenting Jamberry Nails as less than it is. There's a place for just sales. But we can't take away the fact that the compensation plan is designed to inspire and reward the building of a team of downline consultants.

So we want to book parties. Tons of parties. Book as many parties as your schedule and sanity can handle. But don't make the vehicle the destination. Very few people sign up to join a home-based business because they don't want to maximize profits. Financial security and freedom is the destination. And home parties are the vehicle to take us to that destination. The greatest profits will come through the ongoing residual income of a team of consultants in your downline. And a good portion of that team of consultants that you sponsor will likely come through people you meet at a party. People who see how dreadfully normal and unspecial you are and think, “If she can do it, then I know I can do it!”

Jamberry Nails is the ideal home party business. The product is consumable, which means the product is used up. This means repeat orders and the potential for new bookings from the same hostesses each time a new catalog comes out. The product is unique, which means it can't be gotten just anywhere. The product is in-demand, which means that women will prioritize finances to get them. That also means that women will sign up to distribute them because they see the easy money to be made. They're inexpensive, which means that women don't have to call their husbands and max out their credit cards in order to buy them. They're small, which means we don't have to carry a car load of inventory around with us all the time.

The women who we meet at our parties are not stupid. And in our economy, they're just as likely to be looking for an extra way to make money as not. So when they see all the benefits that Jamberry Nails brings to the table, it's no surprise that some of those women will want to be consultants. Rather than having to dance around the subject and look for just the right “hook” to snag them into joining our team, women will ask us how they can get involved.

We will continue exploring the home party in future posts. In this post, we only emphasized the importance of not mistaking the vehicle for the destination. A Corvette is a pretty cool car. And Cancun is a pretty cool place to be. So if we are driving our Corvette to Cancun, we are driving in style. People notice our car and approve of it. And if we're not careful, we could get so caught up in how great our car makes us feel that we forget how great reaching our destination is going to make us feel. We book tons of home parties. And we're proud of them. But they'll always be just a vehicle. Not the destination.